Social media companies in the US brace to battle onslaught of legal challenges

Social media companies in the United States are bracing themselves to battle an onslaught of new state and federal legislation and legal challenges with far-reaching regulatory implications this year.

The majority of US state legislatures have introduced or passed bills attempting to reform how social media giants moderate their content and increase security measures for American users.

Elsewhere on the legal front, the supreme court will hear no fewer than four high-profile cases against tech giants, ranging from liability in terrorist attacks to alleged censorship of conservative viewpoints on their platforms.

State and federal lawsuits, two of which were announced this month, also take aim at how social media apps and their highly effective algorithms negatively affect the mental health of American teenagers.

This week, the supreme court asked the US solicitor general, Elizabeth Prelogar, to weigh in on whether states can stop social media companies from eliminating some forms of political rhetoric on their platforms. Because the supreme court has asked for Prelogar’s opinion on the stalled cases, it’s anticipated that their ruling will be delayed until their next session in October 2023.

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Big Tech faces new curbs as European Parliament passes landmark rules

Big Tech companies are set to face unprecedented restrictions after EU lawmakers on Wednesday backed a package of rules geared at reining in the power of technology giants.

The Digital Markets Act (DMA) will impose strict limits on the behavior of so-called “gatekeeper” platforms, including rules on how they can expand and the obligation to offer customers access to rival services.

The measures, which could still change, target a short list of very large and largely American tech companies including Google, Amazon, Facebook, Apple and Microsoft — a selection that has already angered U.S. officials who accuse Brussels of unfairly taking aim at Silicon Valley firms.

EU lawmakers backed the new rules by a wide majority during a vote in the European Parliament’s Strasbourg site, applauding rules they said could affect the way millions of people use everyday digital products and services.

In practice, the changes are set to limit so-called “killer acquisitions” — when Big Tech firms buy out smaller companies and kill off their innovations — by restricting acquisitions when companies are found to have systematically violated the DMA.

They will also include a new obligation for Big Tech firms to allow users to both uninstall pre-installed apps and provide the option of switching to rival apps.

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Facebook to remove false information, warning to advertisers

Facebook is to ban proven false claims about COVID-19 vaccines, but warns it will “not be able to start enforcing these policies overnight”.

The change to the company’s policies follows the UK becoming the first country in the world to approve the Pfizer/BioNTech vaccine for public use.

It follows months of criticisms of Facebook, alongside other social media platforms, for what some have perceived to be their inadequate response to false information during the coronavirus pandemic.

What does this mean for those advertising on Facebook? Our advice is to avoid mentioning the coronavirus in your advertising, this includes simple messages of “we are open during the pandemic”. With the wave of false information taking over Facebook feeds, we do not want to see those innocently advertising their business having their ad accounts banned.

Trust us when we say this; Its easy to lose your advertising account and it can take months to get it back.

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Parler: What is this new platform?

What is Parler and how does it work?

Parler is a Twitter-like social media app launched in 2018 by John Matze, who is still its chief executive officer. A user can post text or images, which other users can then comment on, give a vote of approval, or “echo”, which appears to be the Parler version of a retweet.

Unlike Twitter, it appears to not offer a “discover” page or “trending topics” – instead you have to seek out and search for the accounts you want to follow.

There are supposedly only two rules on Parler: first, no posting anything unlawful and two, no spam. Parler “does not remove content based on politics or ideology”, the company said in a statement, and is “dedicated to free speech”.

Who is using Parler?

As of late July 2020, the app had by its own account more than 2.5 million users, but it probably has more now given its recent increase in downloads. The content posted primarily leans to the right, with many users stating they joined because Twitter would not allow them “free speech”, some using the hashtag #Twexit to show they had left Twitter.

We are looking into how this new social network will operate in comparison with Facebook and Twitter. Stay Tuned!

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