Facebook is to ban proven false claims about COVID-19 vaccines, but warns it will “not be able to start enforcing these policies overnight”.

The change to the company’s policies follows the UK becoming the first country in the world to approve the Pfizer/BioNTech vaccine for public use.

It follows months of criticisms of Facebook, alongside other social media platforms, for what some have perceived to be their inadequate response to false information during the coronavirus pandemic.

What does this mean for those advertising on Facebook? Our advice is to avoid mentioning the coronavirus in your advertising, this includes simple messages of “we are open during the pandemic”. With the wave of false information taking over Facebook feeds, we do not want to see those innocently advertising their business having their ad accounts banned.

Trust us when we say this; Its easy to lose your advertising account and it can take months to get it back.